F is for furniture is committed to safeguarding your privacy. Please read the following privacy statement to understand how your personal information will be treated when you use or register on the F is for furniture site, speak to a member of our customer services, or otherwise interact with F is for furniture.
What personal information does F is for furniture collect?
F is for furniture collects personal information from you when you provide it to us directly, or through your use of our website, for example:
Information about yourself and the company you work for, when you register for an account with us. This may include your name and contact details, your company name and company details, information about your role in the company, and how you heard about the site.
Transaction, billing and delivery information, if you make a purchase with us or contract for one of our solutions or services.
Records of your interactions with us, e.g. if you send email feedback to our website, ask a technical question, report a problem or otherwise contact us. Please note that if you telephone us, we may record the call for compliance, quality and staff training purposes.
If you respond to one of our customer surveys or enter into a competition.
If you interact with one of our sales agents, for example at a trade counter, trade show or customer premises.
We may also record certain details of how you use our website, such as the website you came from or are going to, your device’s unique ID, your IP addresses and operating system, adverts you click on, products you search for, products you purchase, and information you download. Marketing emails we send you may also automatically detect whether you have received or opened the email or clicked on a link in our marketing materials. We use this information for our own performance measurement, but also so that we can tailor our promotional messages and advertising to you.
How does F is for furniture use my personal information?
Depending on how you use F is for furniture, your interactions with us, and the permissions you give us, we will use your personal information for the following purposes:
To fulfil your order and/or provide you with the services you have contracted for.
To maintain your online account with us.
To manage and respond to any queries or complaints to our customer service team.
To personalise F is for furniture to you and show you content we think you will be most interested in, based on your account information, your purchase history and your browsing activity.
To improve and maintain F is for furniture, and monitor its usage.
For market research, e.g. we may contact you for feedback about our products and services.
To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.
For security purposes, to investigate fraud and where necessary to protect ourselves and third parties.
To comply with our legal and regulatory obligations.
We rely on the following legal bases, under data protection law, to process your personal information:
Because the processing is necessary to perform a contract with you, or take steps prior to entering into a contract with you (e.g. where you have made a purchase with us, we use your personal data to process the payment and fulfil your order).
Because it is in the legitimate interests of F is for furniture and your company, where you are submitting orders on your company’s behalf.
Because we have obtained your consent (e.g. where you contact us with a query, where you add optional information to your account profile, or if you consent to receive marketing from us).
Because it is in F is for furniture’s legitimate interests as an e-commerce provider to maintain and promote our services. We are always seeking to understand more about our customers in order to offer the best products and customer experience. We use information about you to tailor your view of F is for furniture, to make it more interesting and relevant in respect of the products and offers on view.
With whom does F is for furniture share my personal information?
F is for furniture needs to share information with certain selected third parties in order to operate our business:
Service Providers: We provide information to our service providers acting on our behalf (for example to companies that provide digital marketing services like product recommendation, statistical analysis, business & operational insight, website optimization), as well as to those third parties involved in the delivery chain (for example freight forwarders, couriers and delivery companies). On occasion, we also share personal information with our professional and legal advisors.
Credit & Fraud Checking: We may share information with credit reference agencies and with third parties engaged in fraud prevention and detection.
Media: From time to time, we may release aggregated and anonymised marketing statistics to business partners, or may use these in press releases, advertising, or published reports. We would only personally identify you or any other customer in such press releases, advertising, or reports with your prior consent.
Business or Asset Sale: In the event that we sell any business assets, the personal information of our customers may be disclosed to a potential buyer. In this event, we will make reasonable attempts to ensure the buyer will be bound by the terms of this privacy statement.
F is for furniture may also disclose personal information in cases where we believe the disclosure is necessary to protect the rights, property or personal safety of F is for furniture, our customers, employees or the public, or where we are otherwise legally permitted to do so.
Where does F is for furniture store my personal information, and how long for?
Where we no longer have a need to keep your information, we will delete it. Please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.
What does F is for furniture do to protect my personal information?
F is for furniture always aims to deliver the highest level of service and security to our customers and f-isforfurniture.com has been specifically designed with security in mind.
In order to ensure the security and protection of your personal details whenever you submit any sensitive information such as credit card number and account details, we use the latest security methods.
Sensitive credit card information stored on our in-house systems is also held in encrypted format.
Your F is for furniture Online Account Information and F is for furniture Online Personal Profile are password-protected so that you and only you have access to this personal information. You may edit your F is for furniture Online Account Information and F is for furniture Online Personal Profile by using your F is for furniture Online username and password in your account details. We recommend that you do not divulge your password to anyone. We will never ask you for your password in an unsolicited phone call or in an unsolicited email.
How does F is for furniture use my personal information for marketing?
Unless you opted-out during your account registration and purchase, F is for furniture may send you emails, call or text you regarding F is for furniture products and services. In addition, we may occasionally send you direct mail about products that we feel may be of interest to you.
It is likely that some or all of these marketing messages may be tailored to you, based on what we know about you and/or your company, for example from your Online Personal Profile, your previous searches and browsing history on f-isforfurniture.com, and your purchase activity.
If you no longer want to hear from us, at any time you can:
Edit your preferences in the ‘My Profile Update Details’ area of My Account, which you can access anytime through the link in the navigation bar.
Unsubscribe from emails by clicking on the link in each email
Email us at: email@example.com
You may also see adverts for F is for furniture on third party websites, including on social media. These adverts may be tailored to you using cookies (which track your web activity, to enable us to serve adverts to customers who have visited F is for furniture online). Where you see an ad on social media, this might be because we have engaged the social network to show adverts to our customers, or users who match the demographic profile of our customers. In some cases, this may involve sharing your email address with the social network. If you no longer want to see tailored ads you can change your cookie and privacy settings on your browser and these third party websites.
Contact us about your data
For questions regarding this privacy notice or how we use your personal data, please see our options of how to get in touch. You are also entitled to contact the UK Information Commissioner’s Office if you have any questions or concerns regarding your personal information. If you If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. Though a data request can be made by any means, we recommend using the Data Request Form so we can process your request in a timely manner.
Updates to this Privacy Statement
We may change this privacy statement from time to time in order to reflect changes in the law, regulatory guidance or our data privacy practices in compliance with the law. When this happens and where required by law, we will provide you with a new or an updated notice detailing how the use of your personal information is changing and, if necessary, obtain your consent for the further processing.